THE WHY...

Fresh Futsal Club is a creation out of both passion and frustration.  As parents, and now lifelong supporters of the game (we love this sport), we have spent decades around youth sport environments.  We have seen the incredible potential sports have to shape young children, especially Futsal.  Sadly though, there is not much in Arizona.  We knew there had to more options for players, and that belief is what led us to build Fresh FC.

We started Fresh Futsal Club because we wanted an environment where development comes first.  A place where training is intentional, coaches are prepared, and players are challenged in a way that builds confidence rather than fear.  We were tired of unclear direction and a lack of accountability from coaches.  Fresh FC is different.  It is  a professional, organized, high-energy environment built around a clear development pathway for every player, at every age, not just a select few.

At Fresh FC, we use futsal as a powerful tool to develop confident, creative, and competitive players ages 7–13.  Our professional coaching staff is required to follow a structured, competitive curriculum that emphasizes ball mastery, speed of play, and game intelligence along with a few other items that will differentiate Fresh from the rest.  All of this will be within a fun yet demanding environment. Players can choose to train for development or take opportunities with our select teams and compete in local and national futsal tournaments.  This gives families flexibility while maintaining high standards across the board.  Every detail, from session structure to coaching education,  has been intentionally designed to serve the players first.

We are in this with you.  Our very own 2015 player will be among the many being pushed to their full potential at Fresh.  We know there are more kids out there like ours that want more out of Futsal.  

Most importantly, Fresh Futsal Club is about community.  We wanted to create a club where families feel informed, respected, and valued.  Where players make lifelong friendships, learn how to compete with confidence and respect, and fall in love with the process of improving.  This club is our commitment to doing things the right way, and we are proud to build it alongside families who share those same values.

Sincerely,
Jake & Hollie McWilliams
Founders, Fresh Futsal Club